As noted in a trade publication of the era, Piggly Wiggly was incredibly profitable right off the bat: In the U.S., goods were sold “over the counter” before the early 1920s, when a truly innovative concept, self-service shopping, came about thanks to a grocery store that’s still around today, Piggly Wiggly. We take advantage of it these days, but there was a time when grocery stores required employees to directly package goods for consumers. in the early 1920s and seeing something unfamiliar to him: A self-serve grocery store.Ī self-serve grocery store, like this Piggly Wiggly, proved deeply inspiring to the packaging industry. This story starts with a Swedish business school graduate studying in the U.S. Issues of cleanliness have become sources of innovation in the past, and a great example of this came from the company that gave us the juice box.īut we’re going to take a couple of detours before we get to that specific innovation, because we have to talk about another innovation first. And as we move past this pandemic, we’ll find new ways to keep things clean. ( retroweb/Flickr) How the grocery store Piggly Wiggly indirectly inspired the juice boxĪs we turn a corner around this pandemic, as infection numbers fall and vaccines become more common, cleanliness has become something of a defining message of how we’ll interact with the world going forward. Today’s Tedium is sponsored by Quantum of Solazzo, a fellow traveler in the newsletter space. When you’re done reading, you’ll be thirsty for more. Today’s Tedium ponders the lowly juice box. And as Buster Bluth would put it, it was off the hook. The Capri Sun, effectively a glorified ketchup packet, is a variant of the juice box, a paperboard-plus-foil product that has been produced in one form or another for nearly 60 years-specifically as juice boxes for about 40. (But I can quip that Capri Sun is watered-down Hi-C in 16.65 seconds.) That was something a 20-year-old dude named Declan Evans recently managed to do after noticing that Guinness World Records had set the benchmark for a record, but never actually tracked someone doing it. Today in Tedium: You know something I can’t do in 16.65 seconds? Drink a Capri Sun packet. Welcome to the list, all! Look forward to serving you with lots of tedious content. This past week has seen a surge of subscribers, in part thanks to a BBC Radio appearance by me. Hey all, Ernie here with a piece on juice boxes.
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