By 1967, the company was international, with 102 franchises in the United States, Canada, Puerto Rico, Great Britain, and Israel. Īl Lippert, in charge of the business end of the company, franchised it in 1964, using a razor/razorblade model of an inexpensive franchise fee offered to graduates from the company's programs who had kept the weight off, with 10% of gross earnings as royalties to the parent company. Nidetch led groups and trained others to lead groups as well. They rented public meeting venues and charged participants $2 per weekly meeting the first official meeting, in May 1963, attracted 400 attendees. in Queens in 1963 with Nidetch as president and evangelist. Nidetch and the Lipperts launched Weight Watchers Inc. One group was at the home of Al and Felice Lippert, and after the Lipperts successfully lost weight, Al, who was a businessman in the garment industry, talked Nidetch into making a business out of her endeavor. Īs interest grew, Nidetch coached groups in other neighborhoods. In October 1962, Nidetch achieved her target weight of 142 pounds, and maintained the weight loss according to her she never exceeded 150 pounds thereafter. The meetings also included a weekly weigh-in, and Nidetch developed a rewards system including prizes for weight-loss milestones. She introduced the "Prudent Diet", a single page from the New York City Board of Health, to her fellow weight-loss seekers, and the group provided empathy, rapport, mutual understanding, support, and sharing of stories and ideas. She therefore began a weekly support group in her apartment, initially inviting six overweight friends, which within two months grew to 40 women each week. Discussion was discouraged in addition, Nidetch's motivation was threatened by her urge to binge on Mallomar cookies. Īlthough Nidetch lost 20 pounds on the ten-week program, she did not like the way the clinic's leader imparted information at the weekly meetings. It prohibited alcohol, sweets, and fatty foods, included a list of allowed foods and the quantities allowed, and encouraged weighing portions. More fruits and vegetables." and eating liver once a week. Two pieces of bread and two glasses of skim milk a day. The plan included the dictums "No skipping meals. Norman Jolliffe, head of the board's Bureau of Nutrition. The program was called the "Prudent Diet" and had been developed in the 1950s by Dr.
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She entered a free 10-week weight-loss program sponsored by the New York City Board of Health's obesity clinic. In 1961, at the age of 38, she weighed 214 pounds and an acquaintance mistook her for being pregnant. Weight Watchers was conceived by Jean Nidetch, a housewife and mother living in Queens, New York City, who had been overweight most of her life and had tried pills, hypnosis, and numerous fad diets, all of which only led to regained weight. In 2018, the company rebranded to "WW" to reflect "its development from focusing on weight loss to overall health and wellness." Company history Inception Founded in 1963 by Queens, New York City homemaker Jean Nidetch, WW's program has three options as of 2019: online via its mobile app and website, coaching online or by phone, or in-person meetings. that offers weight loss and maintenance, fitness, and mindset services such as the Weight Watchers comprehensive diet program. WW International, Inc., formerly Weight Watchers International, Inc., is a global company headquartered in the U.S.
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